I just recently learned that Steve Jobs didn't allow his kids to use iPads and iPods when they were growing up. If the creator of this drug, I meant tech device, didn't allow his children to use it, it makes me question if I should allow my children to continue to use it.
In an interview conducted by New York Times Reporter Nick Bilton, he stated that he assumingly asked Jobs, "So your kids must love the iPad?"
“They haven’t used it. We limit how much technology our kids use at home.”
Your question may be something like this, "If the man who created this billionaire dollar company, that offers customers a very unique product, did not allow his children to use it, but found so much value in its creation, why didn't he allow them the use of this technology?
After carefully looking into this technology, I now understand why. We have become so connected to our iPhones, iPads, etc., that we feel we can't do anything or go anywhere without them. Though it may be convenient, we don't take the time to read and think things through. When we want to know something, the first thing we do is grab our phone or iPad to look it up. We were smarter when these things weren't around. Steve Jobs admitted that if technology was as advanced back then as it is today, he would've never been able to create Apple because today's technology doesn't give us the opportunity to think. Even calculators are far more advanced that children have a hard time "working out" a math problem because the calculator does so much of this. Schools are becoming more tech savvy and doing away with textbooks. Everything is going digital and again, yes it is convenient (for what we know) and yes it good to keep up with the world turning but is it really good for us? The Waldorf School doesn't use technology. Hmmm...I wonder why. I haven't looked into but I'm sure it has everything to do with a better education and challenging students to THINK.
I'm realizing that small businesses are failing more because they believe when it comes to advertising, it's all about social media. No real connections are being made. We hide behind our computer screens and promote our companies. What ever happened to real, live networking events? You know those places where you speak to people in person, spill your elevator pitch and get connections that lead to sales. As business owners, I highly recommend you get back to that. Yes there are billions of active users on Facebook. You're advertising but you don't have billions of dollars in your bank account. What does that tell you?
When Steve Jobs created Apple, there was no social media. There was no Facebook, Twitter, Instagram and all those other social media sites. None of those things existed but yet he built a billion dollar brand and a billion dollar company. As business owners, you want to follow the lead of those that have done what you want to do or those that make the kind of money you want to make....and I'm not talking about those people you follow on social media who say they're making six figures or more. I'm talking about those people who have proven they're bringing in six figures or more in their business. Connect with them, interview them, take them out to lunch, get to know them so you can be like them.
I'm a HUGE fan of Steve Jobs and his work, but now it's time to get back to the basics, back to the books and grow my company as he has done with Apple. There are tons of consumers that can utilize my services. It's a matter of making them believe and understand they need it and how it can improve their life. That's exactly what Steve Jobs did. He told us what was missing from the world, our way of life and how his products could meet our needs. Now, consumers sleep outside of his stores worldwide just to be one of the first shoppers with his products.
I want to recommend that you carefully look at your products and services, decide what you could be doing different to grow your business. Conduct an assessment on what's working and what's not working. Where there is room for improvement, start making changes. Example: If your advertising efforts aren't matching your sales, get with a Marketing Guru that can possibly help you understand the content you're putting out and how to boost your sales with better and effective marketing. Social media marketing isn't the only way you should be advertising your business. There was a method to Steve Job's "madness." Use it to your advantage but do not allow it to handicap you.
Photo Credit: Meebal.com, Apple.com
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